RUNA's story

PART 1: Reykjavik, Iceland

Should I become an actress or a psychologist? This was Runa’s big debate as a young woman graduating from college in her native country, Iceland. But before she made that decision, life swept her off her feet and guided her to becoming an accidental entrepreneur at the age of 23. Being a young female founder was a rarity in those days and started Runa on the path of being a pioneer and visionary leader. Her first business, Klassik ehf. (a wholesale company representing a large portfolio of internationally known cosmetic and parfume brands on the local and duty-free market) became a trailblazer, introducing innovative practices and services to the beauty and wellness industry and positioning itself as an industry leader. During Runa’s nearly twenty years as the CEO of Klassik in Reykjavik, she grew into what we now call a Conscious Leader, building a service-oriented and vibrant company culture while being rewarded with love and respect by all her stakeholders — employees, suppliers, and customers.  

PART 2: Santa Fe, New Mexico, USA

But mysteriously, at the end of two decades, Runa’s interest and passion for her work surprisingly dried up, and she became aware of an inner emptiness -- in spite of her thriving business, outward success, and loving home and family life. She felt like she was drowning in a roar coming from the depths of her soul, shouting “Is this all there is to life??” She kept this “shameful” secret close to her heart for the longest time: but in the end, she realized she needed to answer the calling of her soul. So she made a conscious intention and commitment to looking for what was missing. She embarked on the hero’s journey by leaving behind the status quo and everything that was safe and familiar to her, and she moved to the United States with her two young sons after selling her businesses and the passing of her husband. 


Nestled in the magical New Mexico desert — Santa Fe — Runa started her healing journey and search for wholeness — her higher purpose, mission, and renewed life-vision. She went through an intense process of mentorship and training for well over a decade, working with powerful teachers through modalities such as psychology, Shamanism, ancient wisdom, and universal principles, by learning through awareness and mindfulness practices, spirituality, and direct teachings from Nature. 

PART 3: Los Angeles, California, USA

Now Runa is excited to guide progressive CEOs and other highly successful leaders, founders, investors, and visionary influencers, to unleash their True Power. She believes that if leaders live and lead from higher purpose and dynamic fulfillment they will create a meaningful legacy and make a huge positive impact in the transition and paradigm shift humanity faces today through the power of business.


Over the course of her career, Runa has mentored and coached hundreds of leaders and uplifted and inspired thousands of people around the world through her coaching, speaking, facilitation, and writing, and through a number of social-impact platforms in Los Angeles she has co-founded, including the Conscious Capitalism LA Chapter and the TOGETHER! Network for purpose-driven female entrepreneurs. She has a reputation as a Conscious Leadership influencer, a tireless ambassador for raising social consciousness, and a Change Agent on a mission to evolve humanity’s relationship to power.